How Sanity Pricing Works: Free vs Growth vs Enterprise

Sajjad
Sanity
04 Nov, 2026

Sanity pricing has three plans. The Free plan costs nothing, includes up to 20 user seats, two public datasets and fixed monthly quotas for documents, API requests, bandwidth and assets, with no way to pay for more. The Growth plan costs $15 per seat per month, adds private datasets, more user roles, comments, tasks, scheduled drafts and longer history, and lets you pay for usage beyond the included quotas. Enterprise has custom pricing and adds features such as SSO, custom roles, content releases, an uptime SLA and dedicated support. Your bill depends mainly on how many editing seats you need and how much API traffic your site generates.

Sanity's pricing is simple at the top level but has a lot of detail underneath, and the details are what decide whether you'll stay free or pay. This guide explains each plan, the quotas that matter, how overages work, which features are plan-gated, how to estimate your monthly cost and how to keep usage down. Figures are taken from Sanity's pricing page in November 2026. Pricing changes from time to time, so always check sanity.io/pricing before making a decision.

The Three Plans at a Glance

	Free	Growth	Enterprise
Price	$0	$15 per seat / month	Custom
User seats	Up to 20	Up to 50	Custom
Roles	2 (Administrator, Viewer)	5 (Administrator, Editor, Developer, Contributor, Viewer)	Custom roles
Datasets	2, public only	2, public or private	Custom
Documents	10,000	25,000	Custom
API requests / month	250,000	250,000	Custom
API CDN requests / month	1,000,000	1,000,000	Custom
Bandwidth / month	100 GB	100 GB	Custom
Asset storage	100 GB	100 GB	Custom
Pay for overages	No	Yes	Custom
Support	Community	Community (paid add-on available)	Dedicated, with SLA

Two things stand out. First, the Free and Growth plans share the same traffic quotas. You don't upgrade to Growth for more requests; you upgrade for collaboration features, private datasets and the ability to pay for overages. Second, Growth is priced per seat, so the number of people who edit content drives the base cost.

What Counts as a Seat

A seat is a user with access to your project. On the Free plan you can invite up to 20 people at no cost, but you can't buy more. On Growth, you pay $15 a month for each seat, up to 50.

Users with the Viewer role don't consume a seat on any plan. That's useful for stakeholders who only need to read content or review drafts. API tokens used by your website and scripts aren't seats either.

The Free Plan

The Free plan is genuinely usable for production, not just a trial. It includes:

Sanity Studio and hosting on a *.sanity.studio URL.
Two public datasets, typically production and staging.
Up to 20 users, as Administrators or Viewers.
10,000 documents, which is plenty for most blogs and marketing sites.
250,000 API requests and 1 million API CDN requests a month.
100 GB of bandwidth and 100 GB of asset storage.
Two GROQ-powered webhooks, enough to trigger site rebuilds.
Visual Editing and the Presentation tool.
The Live Content API, with a limited number of live connections per dataset.
Three days of draft history in the Studio's review changes view.

The main limitations are that every user is either an Administrator or a Viewer (no Editor role with restricted permissions), datasets must be public, there are no comments or tasks, and you can't pay to go over a quota.

Who the Free Plan Suits

Personal sites and blogs.
Small business marketing sites with one or two editors.
Prototypes, side projects and learning.
Agencies building a proof of concept before a client commits.

If you're just getting started, how to set up your first Sanity project gets you running on the Free plan in a few minutes.

The Growth Plan

Growth is aimed at teams. At $15 per seat per month, it adds:

Five roles: Administrator, Editor, Developer, Contributor and Viewer, so you can let writers create drafts without letting them change settings.
Private datasets: every read requires a token. Useful for internal content or gated material.
Comments and tasks: field-level discussion and assignments inside the Studio.
Scheduled drafts: publish a draft automatically at a set time.
AI Assist in the Studio.
Longer history: 90 days of draft history and an activity feed.
More documents (25,000) and more unique attributes per dataset.
Four GROQ-powered webhooks.
Pay-as-you-go overages for requests, bandwidth and assets.

Growth Overage Rates

When you exceed the included quotas on Growth, you pay for the extra:

Resource	Overage price
API requests	$1 per 25,000
API CDN requests	$1 per 250,000
Bandwidth	$0.30 per GB
Asset storage	$0.50 per GB

Notice that CDN requests are ten times cheaper than uncached API requests. That's a strong hint about how to build your front end, covered below.

Growth Add-ons

Increased quota ($299/month): raises the limits to 50,000 documents, 1 million API requests, 5 million CDN requests, 500 GB bandwidth and 500 GB assets.
Extra datasets ($999 per dataset): for teams that need more than two environments.
Dedicated support ($799/month): direct support beyond the community.

The Enterprise Plan

Enterprise is a negotiated contract with custom quotas and pricing. On top of everything in Growth, the pricing page lists:

Custom roles and fine-grained access control.
Single sign-on (SSO).
Content Releases: group changes across many documents and publish them together, with rollback and previews of overlapping releases.
Media Library as an add-on, for organisation-wide asset management.
A full audit trail and History API, with longer retention.
Advanced request logs.
An uptime SLA, dedicated support and an onboarding programme.
Invoice and organisation-level billing rather than card payments.

Enterprise makes sense for large organisations with many editors, compliance requirements, multiple brands or high traffic.

Features by Plan

Feature	Free	Growth	Enterprise
Visual Editing / Presentation tool	Yes	Yes	Yes
Live Content API	Yes	Yes	Yes
Private datasets	No	Yes	Yes
Comments	No	Yes	Yes
Tasks	No	Yes	Yes
Scheduled drafts	No	Yes	Yes
Content Releases	No	No	Yes
Custom roles	No	No	Yes
SSO	No	No	Yes
Uptime SLA	No	No	Yes

Sanity also includes newer platform features, such as Functions (serverless code triggered by content changes), AI credits and embeddings queries, with monthly allowances on each plan. Those allowances change more often than the core quotas, so check the pricing page if you plan to use them heavily.

How to Estimate Your Monthly Cost

Start with seats, then check traffic.

Count editing seats. Everyone who needs to create or edit content needs a seat. Read-only reviewers can be Viewers.
Decide if you need Growth features. Roles, private datasets, comments, tasks and scheduled drafts are the usual triggers.
Estimate API usage. Static or cached sites use very few requests. Sites that query Sanity on every page view use many.
Add any overages or add-ons.

Some worked examples on Growth:

Team	Seats	Base cost	Likely overages	Monthly total
Small agency site	3	$45	None with CDN	About $45
Content team of 10	10	$150	Small	About $150 to $170
Busy publisher, 25 editors	25	$375	Depends on traffic; may need the Increased quota add-on	$375 to $700+

If two people edit a static marketing site, the Free plan will usually be enough, and your only costs are front-end hosting and your domain.

What Uses Your API Quota

Every request to the Content Lake counts: front-end queries, Studio activity, scripts, exports and webhooks triggering builds that query content. The biggest factor is how your front end fetches data.

Front-end approach	API usage
Static build, rebuilt on publish	Very low: queries only run at build time
Incremental revalidation with tag-based caching	Low: queries run when content changes
Server rendering on every request, uncached	High: one or more queries per page view
Client-side fetching in the browser	Highest: every visitor's browser queries the API

How to Keep Your Sanity Bill Down

Use the API CDN: set useCdn: true for public content. CDN requests have a four-times-larger free allowance and are ten times cheaper over the limit.
Cache on your side: use static generation or framework caching so pages don't query Sanity on every visit. In Next.js, next-sanity integrates with cache tags and revalidation.
Fetch what you need: a single GROQ query with projections and dereferencing replaces several requests. See GROQ projections.
Optimise images: request resized, modern-format images through URL parameters instead of full originals to reduce bandwidth. Optimise Sanity images explains how.
Use Viewer seats for people who only review.
Watch the usage dashboard at sanity.io/manage, which shows current usage against quotas.

// A client set up for cheap, cached public reads
import { createClient } from 'next-sanity'

export const client = createClient({
  projectId: process.env.NEXT_PUBLIC_SANITY_PROJECT_ID!,
  dataset: process.env.NEXT_PUBLIC_SANITY_DATASET!,
  apiVersion: '2026-10-01',
  useCdn: true,
})

The Content Lake explained post covers the difference between the live API and the CDN in more detail.

Trials and Special Programmes

Trials: new projects get paid features free for a limited period, so you can try Growth features before deciding. When a trial ends, private datasets revert to public, so upgrade first if that matters.
Startup programme: eligible early-stage startups can apply for a year of the Growth plan free.
Non-profit plan: eligible non-profit organisations can apply for discounted access.

How Sanity Pricing Compares

Most headless CMSs combine a free tier with per-seat or per-space pricing and usage limits, so Sanity isn't unusual. Its free tier is generous on seats and storage, and its Growth plan is relatively cheap per editor, while traffic overages make caching important. For detailed comparisons, see Sanity vs Contentful and Sanity vs Strapi, which also covers the self-hosted alternative.

FAQ: Sanity Pricing

Yes. The Free plan costs nothing, has no time limit and doesn't require a credit card. It includes up to 20 users, two public datasets and monthly quotas that are enough for many small production sites.

The Free plan doesn't offer paid overages, so you can't simply pay for extra usage. If you regularly go over the quotas, you'll need to reduce usage, for example by using the API CDN and caching, or upgrade to Growth, where overages are billed.

Growth costs $15 per seat per month, for up to 50 seats. Users with the Viewer role don't count as seats. You also pay for any usage beyond the included quotas and for optional add-ons.

No. Seats are only for people with user accounts on your project. Your website, scripts and API tokens don't use seats, though their requests do count toward your API quotas.

Private datasets require the Growth plan or above. On the Free plan, both datasets are public, which means published documents can be read without a token. Drafts remain private on every plan.

According to the current pricing page, Content Releases is listed as an Enterprise feature, while Growth includes scheduled drafts for publishing individual documents at a set time. Check the pricing page, as plan features change.

Conclusion

Sanity's pricing comes down to two questions: how many people need to edit content, and how much API traffic your site creates. The Free plan covers small teams with fixed quotas, Growth adds team features and pay-as-you-go overages at $15 per seat, and Enterprise is for organisations that need SSO, custom roles, releases and guaranteed support.

For most projects, traffic costs are under your control. Serve public content through the API CDN, cache pages in your framework and fetch only what each page needs, and your bill will mostly reflect the size of your editorial team rather than the size of your audience.